Key Takeaways:

• Koray Gübür’s SEO ideas often contradict Google’s own patents and guidelines.
• Techniques like cloaking, keyword stuffing, and link farms should be avoided.
• Google values high-quality content and technical excellence over-optimization tricks.
• The best SEO focuses on creating an amazing user experience.

Here is what Bard says about Koray Gübür’s SEO ideas:

https://bard.google.com/share/7a20e1b55a21

https://bard.google.com/share/99f91558326b

Based on the information provided, it appears that Koray Gübür has advocated for several SEO practices that are contrary to Google’s guidelines and patents. These practices, often termed as “black hat SEO,” are known for attempting to manipulate search engine rankings in ways that violate search engine guidelines. Here’s a summary of these controversial practices:

1. Cloaking: This involves showing different content to search engines than what is presented to users. Gübür’s recommendation of using cloaking techniques directly contradicts Google’s guidelines, which emphasize transparency and consistency in content presentation.
2. Keyword Stuffing: Overusing keywords in website content to artificially boost search engine rankings is another tactic Gübür has recommended. This practice goes against Google’s guidelines, as it deteriorates the quality of content and can lead to penalties by search engines.
3. Link Farms: Gübür has also promoted the use of link farms, which are clusters of interconnected websites linking to each other to increase their rankings. This practice is in direct violation of Google’s guidelines that advocate for natural link building based on content quality and relevance.

It’s important to note that while these techniques might have offered short-term gains in the past, they are not sustainable and can lead to severe penalties from search engines like Google. Modern SEO focuses more on creating high-quality, relevant content and ensuring a good user experience, which aligns with Google’s evolving algorithm and guidelines. Additionally, Google’s patents on detecting and penalizing cloaking (Patent No. 7,657,522), keyword stuffing (Patent No. 8,438,122), and link farms (Patent No. 7,818,424) further emphasize the search engine’s commitment to fair and organic search practices.

Introduction

SEO expert Koray Gübür has gained notoriety for his unconventional and controversial optimization tactics. However, many of his recommendations directly violate Google’s own patents and best practices. This post analyzes where Gübür’s ideas diverge from Google’s core principles, providing key insights SEOs should understand.

Gübür’s History of Black Hat SEO

Gübür built his reputation by pushing the boundaries of acceptable SEO techniques. He became known for advocating strategies like:

• Cloaking – Hiding content from search engines through deceptive means.
• Keyword stuffing – Overusing keywords to game the system.
• Link schemes – Creating artificial link networks to boost rankings.

However, Google holds patents specifically created to identify and demote websites using these shady tactics.

Google Values User Experience Above All

While Gübür focuses on questionable shortcuts, Google’s patents reveal their true priorities. Factors like site speed, mobile optimization, and expert-written content are weighted heavily.

This underscores the importance of creating an amazing user experience first and foremost. Tricks and hacks should always take a back seat to offer real value to visitors.

Focus on E-A-T: Expertise, Authoritativeness, Trustworthiness

Google has stated that E-A-T (Expertise, Authoritativeness, Trustworthiness) is central to their quality assessment. While not a direct ranking factor, sites perceived as experts in their field tend to perform better.

This means SEOs should double down on building reputation and relationships within their niche. Provide expertise through high-caliber content and partner with authoritative sites to highlight trustworthiness.

The Takeaway

Attempting to “outsmart” Google’s algorithm is a losing battle. They have the resources and data to quickly identify and demote low-value sites using manipulative tactics.

The best path forward is staying up-to-date on Google’s guidelines and focusing on creating an amazing experience. Provide expertise, build authority, and develop trust – the rankings will follow.

What to Do Next

Read Google’s Webmaster Guidelines and it’s FREE! Right here:

https://developers.google.com/search/docs/essentials

Frequently Asked Questions

Should I use keywords throughout my content?

While keywords remain important, today’s Google rewards natural language over-optimization. Focus first on expertise and user experience.

Will building links help my rankings?

Natural links from authoritative sites still provide a trust signal. But artificial link-building schemes can get sites penalized. Focus on high-quality content and networking with trusted sites.